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About Wholesome Wholefoods

Sarah Birch Profile - Wholesome Wholefoods

Arrrhhhh! I really dislike having my photo taken, just ask anyone that I know! But I thought that I should introduce myself and it's always better to be able to put a face to a name. So 'Hello' my name is Sarah. I am the founder and owner of Wholesome Wholefoods. My story below explains as to how and why I started Wholesome Wholefoods so this is just a little note to let you know that I hope that your shopping experience is a pleasurable one. If you have a query or any questions at all, please don't hesitate to give me a call or send me an email. Our retail store will be opening early this year so hopefully some of you can make it into Tooradin at some stage to drop in and say hello! Make a day of it on your way to Phillip Island maybe! I hope to meet and greet you or maybe just service your orders online, either way I will endeavour to help you out any way that I can.

Sarah Signature


How it all started

My story is probably not an uncommon one. I started out with a ‘gunna’ attitude! It was always, “I’m ‘gunna’ have a job that I love”, “I’m ‘gunna’ start a wholefoods business” and “I’m ‘gunna ‘do it one day!”.

I applied for a job in a lovely small wholefoods store but unfortunately to my disappointment I missed out on the opportunity. That was the turning point for me to turn my ‘gunna’ attitude into a reality by throwing everything that I had into my own wholefood business! I’ve always been passionate about wanting to help others travel down a happy and healthy road to a better, more fulfilling lifestyle and this was my chance to do it! So from that day forward it was full steam ahead!

I myself love to train hard and eat well and I’ve always tried to encourage my family and friends to do the same. Having three young children I’ve always believed that it is extremely important to teach them at an early age, that natural foods are the ingredients for a quality fulfilling life and that balance is the key! Wholesome Wholefoods is my way of helping others within my local community and throughout Australia to do the same. I’ve found that by giving everyone easy access to quality products and ingredients it means that everyone can reap the rewards and benefits of a wholesome diet just as my family and I do.

So I hope to help, supply and befriend many of you on this journey to make Wholesome Wholefoods a household name by being a genuine, honest family run business supplying top quality products throughout Australia.